H2 Digital is a full-service digital marketing agency specializing in image crafting and digital story telling across all digital and social platforms.
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Home / Social Media  / Why You Should Hire A Social Media Specialist

Are you a start-up company or are shopping around to hire a marketing group to help you with your efforts? In an ever-changing digital marketing space, having social media is essential for the success of your business and without it you are losing out on potential business.

Social Media is Necessary

One of the best and most effective ways to communicate your product or service is through social media marketing. About 1 billion people use Instagram every month and about 500 million use Instagram stories. And 200 of them will visit a business profile every day. If you don’t have a social media set up you are definitely missing out on potential buyers. Having social media like Instagram allows the opportunity for you as a company to be hands on during the purchasing process. 


Social media content can also visually stimulate the consumer to capture the aroma of what your company represents. We are no longer in the world to sell products, we are in the world of selling brands. Social media platforms like Instagram can be a great place to emphasize your branding, share what your company stands for and give every reason as a brand for consumers to be a part of the movement you’re representing.

Social Media is Time Consuming

Yes, social media marketing can be intimidating, time consuming, and oftentimes exhausting trying to keep up with internet trends. But it is necessary to be a part of social media as 3 out of every 4 people are on their phones at any given moment. Social media platforms can be a place to focus and represent branding but the task of scheduling out content and thinking of new ideas to represent your company can leave you mentally stuck, and that is also negative. 


Hiring a social media marketing specialist can give you back time in the day to focus on your company’s logistics and sales platforms without having to come up with new content to produce everyday. A marketing specialist can help you plan out your brand’s message, communicate that message through visual and written components and handle the day-to-day tasks without any worries.

It is Cost Effective

Having a social media specialist generally costs less than a minimum-wage worker but is hyperfocused on producing the content you need, having an excellent understanding of brand strategy and communicating messages that are relative to the consumer. Social media platforms are a great way to handle customer service without outsourcing and spending more money on customer service, just have your social media manager handle it with minimal training on answering FAQs.

The Benefits

A social media specialist can give you the business owner back time in the day to focus on the day-to-day logistics without having to worry. They typically have the ability to communicate your brand message with uniformity so that every piece of content produced is congruent to your brand’s message. Along with being cost effective, a social media specialist is also time effective, being focused solely on social platforms with proper scheduling so you don’t have to.

The Cons

The only thing that a social media specialist that brings negative attention to is usually you have to outsource a specialist that sometimes doesn’t work in your area and if that specialist isn’t efficient in their workflow can allow a delay in production. And sometimes that delay in production can leave your company behind from the start. So if you are looking to hire someone make sure that a social media specialist can deliver on time, sets a high standard of delivery and quality.

The Takeaway

There are so many benefits to hiring a social media specialist and can be a lifesaver if you are a small-level business or just starting up. They can give you back time in the day to focus on your daily logistics and sales platforms and with the cost less than a minimum wage worker a social media marketing specialist can produce great results. If you are skeptical of outsourcing work and hiring a social media specialist just make sure to have the standards set and look for quality over quantity. Nothing is worse than handing your baby off to someone who doesn’t care like you do and does a poor job representing your company.

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