Creating authentic, engaging and impactful content

When considering the brand identity and messaging reboot for Truly Clear, it was important to really understand the audience, their beliefs, their emotions and their connection the the idea of struggling with acne.  Through this social listening we were able to craft an authentic and compelling strategy that not only increased followers and engagement but had a direct impact on product sales.  In fact, during this initial 2 week period sales of Truly Clear increased 400%.